About Us

The Laughing Cow®

The Laughing Cow® is a deliciously smooth and creamy cheese that’s unexpected, unique, and full of dairy goodness without any added preservatives, flavours or colours. When you unwrap a triangle of The Laughing Cow® cheese, you have opened a box of endless snacking opportunities. You can relish the smooth and creamy cheese as you dip a carrot into the portion, spread it on a fresh piece of crusty bread, or enjoy it all on its own! Any way you eat it, The Laughing Cow® helps you take a moment out of your day, to enjoy snacking your way. When you open The Laughing Cow® cheese, you can slow down, sit down and relish the spread, the dip, and the snack!

Whether it’s called La Vache qui rit® in France, Die Lachende Kuh® in Germany or Con bo cuoi® in Vietnam, The Laughing Cow® always brings smiles and pleasure to people. Bel’s founding brand has lost none of its vitality 90 years after it was created. The Laughing Cow has it all; a unique recipe, quality ingredients, a universally loved taste, and a recognisable red cow! With more than 7.5 billion portions sold in 2013 around the globe, or 240 portions per second…cheese, anyone?

Bel Australia

Bel Australia is known for making cheese that makes a difference! Our brands add a party to any snack or meal. Bel Australia, headquartered in Melbourne, is the maker of The Laughing Cow® and Mini BabyBel®, two of our most popular brands. And when we say “popular,” well, let’s just say we’ve been known to create obsessions… the love letters can be a little awkward.

Bel Australia also markets a number of gourmet and cold pack cheeses including; Boursin®, Kiri®, and Picon®. Our parent company, Fromageries Bel, is headquartered in Paris and still family-owned more than 90 years after we made our first cheese.