GROUPE BEL POLICY
globe. Such trust makes it the Group’s duty to offer products that combine eating
pleasure with nutritional benefits and quality ingredients, while consistently adapting
recipes to specific consumer needs and expectations.
Formats adapted to needs
a truly a unique feature of Bel’s, and an area in which the Group leads the world.
Through the single-serving portion, The Laughting Cow offers a practical format with many advantages. In addition to
enhancing food safety and battling food waste, the single-serving portion contributes favorably to nutritional balance by virtue
of the control it provides over the quantities eaten. Studies have shown that consumers identify the single-serving portion as
just the right amount of product, and generally only eat one. * (Wansink B., – 2004 – Geier et al., 2006)
Starting with the recommendations of international public health authorities, as
well as the opinions of specialists, Bel follows a policy of continuously optimizing
its recipes. The Group focuses its efforts primarily on such key cheese nutrients as
fat, sodium and calcium, while managing other nutrient content and ensuring that
its products keep the same taste and provide the same eating pleasure.
Bel adapts its recipes and formats to the vital nutritional needs of the populations
in the geographical regions where the Group operates. In France, for example, Bel
signed the National Health and Nutrition Program’s two Voluntary Commitment
Charters for Nutritional Progress in 2011 for The Laughing Cow®.
For a truly healthy, balanced diet, it’s vital that you make regular mindful
decisions about what you put in your body. By making mindful choices, you can
feel fuller for longer and find it easier to maintain a long-term healthy diet.
regulations on the packaging of its products. The information is presented on the portion wrapping when the size of the
packaging allows it, and may be complemented by information available at brand websites. Further, when relevant, the brands
contextualize how the products should be eaten, such as for breakfast or as part of a balanced snack, and if needed, offer
advice about good eating habits.