Groupe Bel Policy

Over 400 million people — many of them children — eat Bel products around the globe. Such trust makes it the Group’s duty to offer products that combine eating pleasure with nutritional benefits and quality ingredients, while consistently adapting recipes to specific consumer needs and expectations.

Formats adapted to needs

The single-serving cheese portion originated at the Group with the making of the first portion of The Laughing Cow® in 1921. It is a truly a unique feature of Bel’s, and an area in which the Group leads the world.

Through the single-serving portion, The Laughting Cow offers a practical format with many advantages. In addition to enhancing food safety and battling food waste, the single-serving portion contributes favorably to nutritional balance by virtue of the control it provides over the quantities eaten. Studies have shown that consumers identify the single-serving portion as just the right amount of product, and generally only eat one. * (Wansink B., – 2004 – Geier et al., 2006)

Optimized recipes

Starting with the recommendations of international public health authorities, as well as the opinions of specialists, Bel follows a policy of continuously optimizing its recipes. The Group focuses its efforts primarily on such key cheese nutrients as fat, sodium and calcium, while managing other nutrient content and ensuring that its products keep the same taste and provide the same eating pleasure.

Bel adapts its recipes and formats to the vital nutritional needs of the populations in the geographical regions where the Group operates. In France, for example, Bel signed the National Health and Nutrition Program’s two Voluntary Commitment Charters for Nutritional Progress in 2011 for The Laughing Cow®.

Nutritional information

Even in countries where it is not mandatory, Bel provides the basic amount of nutritional information by local and international regulations on the packaging of its products. The information is presented on the portion wrapping when the size of the packaging allows it, and may be complemented by information available at brand websites. Further, when relevant, the brands contextualize how the products should be eaten, such as for breakfast or as part of a balanced snack, and if needed, offer advice about good eating habits.